VOW for Girls

The client: VOW for Girls  

The brief: VOW for Girls wanted to take their digital communications, marketing, and fundraising to the next level and to drive the expansion of their digital infrastructure. Develop a new website to align with a rebrand and a major development upgrade.  

The solution: Ensure that the website is easy to navigate and provides multiple entry points and supporter paths for every audience, no matter where they are in the supporter Journey. Expand VOW’s narrative, clarify action paths, reinforce the what and why of the action, lower barriers for getting involved by prioritizing email sign-up, increase site content to drive education as well as SEO discovery, and dedicated entry points for key audiences. 

The impact: Elevated the existing content to make it more streamlined, consistent, and engaging for site visitors while achieving better SEO discovery, a higher level of uptime & faster load time. Uptime at 100% and Google Page Speed scores increased from 37 to 99. 

The provided services: Website creation, social content